Every day I see something I want to know more about, something I can experience at a deeper level, and share with my friends and family. I’m hardly alone in that; the average citizen of any connected country is an avid consumer, seeker, and sharer of information —driving over 5.7 billion Google searches each day. But what happens when you see something you can’t describe? Or when you encounter something you can’t accurately communicate to a friend, let alone a search engine?
Sadly, the platforms and tools of the current age of information aren’t much help when trying to learn about. They restrict our ability to learn more about things we cannot describe with words. And while the Internet has powered a new era of human networking and intelligence, the first information revolution fell short of realizing the potential of technology to provide us with the keys we need to fully unlock the world around us in any given moment. This isn’t a new development. Throughout history, our ability to express curiosity for the world around us has been limited only by the technology available.
To get a sense of the far-ranging implications of a new information revolution, we can consider the massive shift the search business drove in the wake of mainstream Internet adoption. As PCs became cheaper and connectivity improved, millions of consumers needed a better way to access the wealth of information that was now available within their homes and offices. In meeting that need, the search industry established the infrastructure that is today continuing to disrupt everything from print advertising to brick & mortar retail. The best example of the long-term ramifications of an information revolution is, of course, Google.
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Ambarish is cofounder and CEO of Blippar.
Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.
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