Tuesday, April 15, 2014

Integra Accelerates Data Center Strategy, Grows On-Network Facilities Nearly 50 Percent


Integra Accelerates Data Center Strategy, Grows On-Network Facilities Nearly 50 Percent Since October
Portland, Ore. – April 2014

The surge brings Integra’s total on-network data centers to 92, a nearly 50 percent increase in the timeframe, reflecting continued demand among enterprise and wholesale customers for high-bandwidth, low-latency fiber connectivity to critical infrastructure. The recently added retail and wholesale data centers serve a broad range of data center operators and their customers with reliable, high-bandwidth connectivity to support their critical data, transport solutions, cloud services, and infrastructure needs. The data centers are located in Integra metro fiber markets with a concentration in Phoenix and the California Bay Area.

Integra customers will benefit from this and other recent strategic investments in network expansion, such as a new long-haul fiber route connecting Salt Lake City with Northern California and expanded Ethernet-over-Copper (EoC) access. “The continued acceleration in our on-network data center relationships tracks with the steadily growing demand, particularly among our enterprise customers, for dependable high-speed connections to data center services as well as Integra’s hosted and managed solutions,” said Dan Stoll, Integra vice president, strategy and development. “More and more, our customers are looking to data centers to maintain their critical data and support their most important workloads, including access to public and private cloud services across multiple providers. And, by focusing on connectivity to third-party data center providers, we’re able to support customers who prefer a best-of-breed approach to provisioning their critical infrastructure.”

Integra’s portfolio of on-network data centers supports wholesale and enterprise customers with High Speed Internet, Wavelength Services, Ethernet Services, and IP/MPLS VPN. Data center tenants can also benefit from Integra’s managed services for voice, data and business continuity / disaster recovery (BCDR), such as Hosted Voice Services and Cloud Firewall Service.

Integra™, a provider of fiber-based, carrier-grade networking, communications and technology solutions, has connected 30 data centers to its network since October 2013.

Press Release Link

Contact me at tradd.duggan@integratelecom.com at Integra  for more Info 3o3-884-4294: Whether your company needs Managed Network Services, price shopping, Cloud Firewall Solutions, Ethernet or Fiber Services, MPLS- Data protection, VOIP-SIP-Integra has a suite of offerings that nobody else can provide.

Friday, March 28, 2014

Taking a Proactive Approach To Marketing Cloud Solutions

Taking a Proactive Approach to Marketing Cloud Solutions
by Cameron Bell
Article Link

Telecom agents, value added resellers (VARs), managed services providers, and other cloud technology stakeholders face a daunting marketing responsibility ahead. The confusing cloud environment and people’s disconcerted understanding of what the cloud is all about are the biggest challenges for cloud marketers. What can marketers do when potential cloud adopters don’t know the difference between genuine cloud solutions and pseudo-cloud adaptations? How can they approach a divergent market that is characterized by populations like these: consumers who don’t know what cloud is, customers who have an idea of what cloud is but don’t know what to do with it, and customers who know what cloud is and plan to adopt it? What follows are ideas about how to approach these divergent populations.

Show how cloud works 
Appealing to the sense of sight is especially helpful for IT-minded business people like CIOs. Video tutorials are compelling tools to demonstrate how the technology works, and they also easily can illustrate the cloud’s core benefits. The main goal of a video tutorial would be to educate–never to make a direct sales pitch. Viewers easily get irritated by bombastic overtures and often opt out of such presentations. Product tutorials, step-by-step guides, and how-to pieces are excellent video ideas that help tell the story of the cloud and how it can help their business.

Give proof 
Businesses want to ensure that when they shift to new technology like cloud services, they are not plunging into the unknown. They want proof of the technology’s success and of satisfied customer experience through factual case studies and testimonials. Documenting a true story of defining a problem, offering a solution, and achieving positive results will help a company establish itself as a thought leader in its niche. Testimonials by verifiable customers also are convincing and can lead to sales.

Use illustrations 
Text is an important part of your website, but images and graphics almost always get the viewer’s primary and initial attention. With the emergence of millions of camera-enabled mobile devices, the world has become a visual culture where images are the driving force for increased customer engagement. In a high speed business landscape where people have less and less time to read lengthy text, high-quality photos and readable graphics are the key to spurring conversion and sales.

Anticipate customers’ questions 
Customers need immediate answers to questions about new cloud services that they intend to adopt, but they may not know where to look for this information and who to ask. A frequently asked questions webpage holds a lot of value, and it serves as the first line of customer service. It becomes an even more effective online customer service center if it provides organized, accurate, relevant, transparent, and up-to-date questions and answers.

Offer value-based pricing 
Price is often the main consideration, but, as many know, cheapest is not always the best. Many customers are still hitched to the lowest price, but many are open to exploring price for value. They know that they may be saving long-term costs if they put a premium on the value of the product they are buying. A price sheet, therefore, is more than just a list of price levels. Value-based pricing highlights the features, functionalities, and benefits of a product, clearly indicating what price comes with what feature. Telecom agents are at the crossroads of their marketing careers as the cloud hovers over their heads. No matter what the game looks like years from now, the competition will continue. Technology integration through the cloud is paving the way to the integration of services by MSPs, telecom agents, VARs, and other marketing stakeholders. The best way to compete is to collaborate. -

Contact me at tradd.duggan@integratelecom.com at Integra  for more Info 3o3-884-4294: Whether your company needs Managed Network Services, price shopping, Cloud Firewall Solutions, Ethernet or Fiber Services, MPLS- Data protection, VOIP-SIP-Integra has a suite of offerings that nobody else can provide.

Monday, March 17, 2014

Top 25 List of Successful Tools for Sales People To Use

My Top 25 List of Tools for Sales People
By Dario Priolo

When you think of typical tools for sales people CRM software and services, such as Salesforce.com, likely come to mind. While CRM is certainly an important aspect of a salesperson’s job, it’s by no means the end-all-be-all. In order to effectively prospect and sell, sales people and managers can and should take advantage of a host of tools and applications to guide their activities and help their efforts. Here’s my list of 25 Tools for Sales People with brief descriptions and grouped by activity: Find Prospects Very few sales reps have an evergreen book of business. In addition to networking, how else can you look for new prospects?

LinkedIn — 200 million+ members. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights, and opportunities by company, industry, geography and role. Leverage groups and discussions.

Twitter — Follow your clients and prospects, their colleagues, and their corporate accounts to stay on top of what’s important to them and their business. What are they saying, and who do they follow?

 Lead411 — Lead411 provides business e-mail lists, company addresses, executive e-mails, and phone numbers.

NetProspex — NetProspex, voted Best Lead Generation Solution, is the fastest-growing and most accurate B2B contact information solution, providing new, targeted prospects.

Google Maps — Find local businesses, view maps, and get driving directions in Google Maps. Stay Informed There’s no shortage of information out there, but you need to be able to sift through what’s most relevant to you and prioritize your time in reviewing it.

Evernote — The Evernote family of products help you remember and act upon ideas, projects, and experiences across all the computers, phones, and tablets you use.

Scoop.it — Easily curate engaging magazines. Effectively feed your web presence.

Pulse — Pulse takes your favorite websites and transforms them into a colorful and interactive mosaic. Sign up to personalize your experience. Recently purchased by LinkedIn.

Flipboard — Flipboard is your personal magazine, filled with the things you care about. Catch up … Tap red ribbon, Accounts, select a network, and sign in.

Google Alerts — Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your queries. Follow client or prospect organizations, and receive an e-mail when they’re in the news. Depending on the amount of news, you may need to refine your queries. Live Conversations Few sales reps are shy and likely prefer to have a live conversation. “If I could just get him on the phone so that I can have conversation instead of hoping he’ll read my e-mails.”

ConnectAndSell — ConnectAndSell offers an order-of-magnitude improvement in sales productivity.

Insidesales.com — Phone dialer software. InsideSales.com is the leading provider of inside sales software and solutions to respond immediately and persistently to leads. Make 350+ calls per day.

ooVoo — ooVoo is a FREE video chat and instant messaging app for desktop, mobile, tablets, and Facebook. ooVoo lets you chat with up to 12 people for FREE anytime.

Skype — Make internet calls for free with Skype. Sign up today and discover a whole new world of staying in touch. Not a tool for cold calling, but an effective one if you’re in that stage of not having met in person but want to enhance your relationship. More personal than a webinar. E-mail E-mail is still a prevalent mode of communication. These tools can help you leverage your e-mail efforts and know what’s getting through, opened, and clicked on. Don’t underestimate the power of a good subject line.

Rapportive — Rapportive shows you everything about your contacts right inside your inbox. We combine what you know, what your organization knows, and what’s on the web.

Cirrus Insight — Rated #1 by Salesforce users. Create new leads and contacts. Save e-mails and attachments to Salesforce. Sync calendars.

Boomerang — Boomerang is a plugin for Firefox and Chrome that adds scheduled sending and integrated e-mail reminders to Gmail.

Yesware — An e-mail tool for salespeople. Track e-mails, create templates, sync with CRM, and more. Yesware helps you close more deals faster.

Bananatag — Track e-mails from all clients. Know when your e-mails are opened or clicked.

Streak — Streak is great for sales, but you can also use it for hiring candidates, handling e-mail support, organizing deal flow, fundraising, and organizing. Video and Presentations According to Domo, there are 48 hours of video uploaded to YouTube every minute. Videos and savvy presentations might be just what you need to get the attention of your targets. Keep them professional and not too long. Leverage your charismatic sales leaders in a way that e-mail can’t do justice.

YouTube — Share your videos with clients, prospects, and colleagues. Record brief tutorials, demos, or product descriptions to whet your prospects’ interest. Put your content experts on screen to help engage your targets.

SlideShare — Offers users the ability to upload and share publicly or privately PowerPoint presentations, Word documents, and Adobe PDF Portfolios.

Brainshark — Create online video presentations and mobile video presentations from PowerPoint or your other static content. You can also create voice-enriched video presentations. Screenr — Instant screencasts — just click record.

Screenr’s web-based screen recorder makes it a breeze to create and share your screencasts around the web.

 Snagit — Snagit screen capture allows you to grab an image or video of what you see on your computer screen, add effects, and share with anyone.

Contact me at tradd.duggan@integratelecom.com at Integra  for more Info 3o3-884-4294: Whether your company needs Managed Network Services, price shopping, Cloud Firewall Solutions, Ethernet or Fiber Services, MPLS- Data protection, VOIP-SIP-Integra has a suite of offerings that nobody else can provide.

Sunday, March 2, 2014

Denver's IT Summit April 2, 2014

There are some exciting new programs we are deploying for 2014. We’ve partnered with numerous IT associations, and are providing them with donations for encouraging their members to attend. In other words, we are paying technology associations to get their members to attend our events in 2014, and the results are already impressive. What does this mean for you? It means that we’ll have hundreds more IT executives at each of our conferences.

Leading associations like Society for Information Management (SIM) Information Systems Security Association (ISSA) and Project Management Institute (PMI) have already signed up. We’ve also reduced some of our prices, in our efforts to make our events bigger and better in 2014. On top of that, we’ll write you a check when your clients and prospects sign up to attend. Our top sponsors will receive tens of thousands of marketing impressions every single month.

Our goal is to become the must-attend event for the IT professionals in each region, and the must-sponsor event for you! We have made improvements to our 2014 sponsorships, and you can see them here. (For pricing, please respond to this email, or call 503-828-0294).

Here is our event calendar for 2014: 
 • Denver – April 2nd
 • Seattle – April 22nd • Houston – May 14th
• Los Angeles – October 22nd • San Francisco – November 5th
• San Diego – November 20th

You will see approximately 30 exhibit booths and 10 presentations. Each event is a single day. At most of our programs, the exhibits, presentations, luncheon, reception, and networking all occur in a single room so you are face to face with the executives all day. We encourage you to engage your partners to share marketing funds. We will feature you both, even when you share the cost. Up to five of your staff members are encouraged to attend at no extra cost to not only work your booth, but to work the entire room.

An unlimited number of your C-level IT-executive clients and prospects are invited to attend at no cost to you or to them, as your guests. The theme of each conference is intentionally general vs. vertically specific, in order to appeal to the most IT leaders possible. The IT Summit is; • Your unique occasion to speak directly with hundreds of IT executives in one place • Your opportunity to meet with regional technology leaders through hands-on exhibits • 84% are final decision makers or recommend solutions • 98% of the attendees at The IT Summit are directly involved in the purchasing chain.

IT Summit Link

Contact me at tradd.duggan@integratelecom.com at Integra  for more Info 3o3-884-4294: Whether your company needs Managed Network Services, price shopping, Cloud Firewall Solutions, Ethernet or Fiber Services, MPLS- Data protection, VOIP-SIP-Integra has a suite of offerings that nobody else can provide.

Friday, February 14, 2014

Storm Piles More New Snow on Colorado Ski Country

Colorado's Ski Season Getting Dumped On!
Denver, Colo. –
Article Link

Powder continues to descend on ski resorts throughout Colorado Ski Country USA (CSCUSA) as winter in the Rocky Mountains shifts into high gear. Ahead of what looks to be another great week of skiing and snowboarding, winter storms have again brought new snowfall to all 21 CSCUSA member resorts. Up to 22 inches of new snow has fallen in the last 48 hours, with steady accumulation expected to continue through Sunday.

Resorts in the western and southwestern areas of Colorado saw the most new snowfall from this mid-week weather system. Wolf Creek received 22 inches, while Telluride and Powderhorn each registered 18 inches of snowfall during the two-day period. Other resorts in the region also fared well, with Durango Mountain Resort recording 7 inches and Crested Butte and Silverton Mountain each welcoming 4 inches of new snowfall. Resorts in the central mountains of Colorado were also reporting significant new snowfall totals.

Aspen Mountain and Snowmass both recorded 10 inches of new snow, while Buttermilk and Aspen Highlands each measured 8 inches of fresh powder. In addition, this latest storm also brought an impressive 11 inches of new snow to Monarch, 7 inches of powder fell at Sunlight Mountain, and Ski Cooper added 5 inches of new snow. Further north, Steamboat saw 7 inches of fresh powder and Winter Park Resort welcomed 3.5 inches. Copper Mountain, Loveland, Eldora, and Howelsen Hill each received 2 inches of fresh snowfall during the 48-hour span, while Arapahoe Basin and Ski Granby Ranch each received one inch of new snow. More great skiing and snowboarding is on tap for the week’s end and into next week with another round of winter storms expected to bring significant snowfall to Colorado.

Knowing how to ski safely in deep snow is essential to having a fun day out in the powder. Visit http://www.coloradoski.com/page/ski-safety for helpful tips and to learn the Know Your Responsibility Code, the list of best practices to ensure your safety on the mountain. Keep up to date on snowfall totals with the CSCUSA snow report updated by the resorts themselves: http://www.coloradoski.com/snow-report

Contact me at tradd.duggan@integratelecom.com at Integra  for more Info 3o3-884-4294: Whether your company needs Managed Network Services, price shopping, Cloud Firewall Solutions, Ethernet or Fiber Services, MPLS- Data protection, VOIP-SIP-Integra has a suite of offerings that nobody else can provide.

Monday, February 10, 2014

The Case For Face To Face Networking, Sales Tips For New Business!

The problem with events today is that the focus is on event planners turning a profit- and not on driving ROI for each attendee.

With rules like no sponsorships until you exhibit or no social networking opportunities or even zero promotion of attending companies leading up to the event—it’s impossible as an investor in the event to determine the real value. We need to look at attendees as investors. I come from the business world—I come from telecom—the industry that combines technology with the need for communications—and with this background, my team and I create events for my fellow telecom business professionals. Each of our attendees are investors—and the event is our company—it’s our brand—and we need our investors to get real value and that critical trust factor from our brand.

So how do we do it? We provide technology to let them network ahead of time—before they walk through the doors of the event. So they have a list of prospect or partner meetings – a timetable of business opportunities—before they even walk in the door. What does that do for me, the event planner? By actually driving the success of your investors—you are driving the success of your brand. You are ensuring that they will walk away with fresh contacts- leads for them to nurture—which can ideally turn into deals and real revenue for them.

If we consider our event as a multiple-leads generation tool that all our investors are committing to—then we have a successful event—one where folks will register early, will not swap out or cancel their ticket days before the event due to calendar conflicts—one that they will love from start to finish- and one they will easily sign up for again next year or quarter. It’s about creating an environment to grow business. So there needs to be a real study on meeting management at events. It’s not about showing a list of company or sponsors names and saying – “you are all in the same room, find each other and see if by the time you actually hunt that person down, you have enough energy and time to actually talk business in a crowded room.”

It’s about creating face-to-face meetings in an environment appropriate for business. This new message and pre-planning requires time and thought well ahead of the event dates. So what technology drives pre-thought, this pre-planning for face-to-face, on-site meetings? As an event planner, I was looking for this technology back in 2003—before facebook, before myspace, heck, before widely-distributed blackberries. And I was looking in vain. There was no such technology. Even the financial guys on Wall Street were resorting to timely-planned emails to folks they already knew a few days before the show—but there was no way (unless events gave out their attendee emails out right, which caused a lot of unwanted spamming and overall irritation) to successfully network before an event. That’s when I met with my IT director at the time and sat down and created the first iteration of what is now known as DealCenter.

DealCenter is a platform where we can keep all attendee contact details—safe and secure—where folks can log in, sort this list of other registrants, view their profiles, and if they have services and products in their particular area/region, contact them – via the DealCenter system—to plan a meeting at a particular time and location during the show. Since 2003, the DealCenter system has gone through many iterations, incorporating latest technologies and social media tools. Now, and new for 2012, our newest version combines ease-of-use with a powerful, fast machine, to offer the fastest—google-esque searching capabilities with facebook-esque participant profiles. Also new for 2012, we have a mobile site that takes face-to-face networking on the go for all our investors. And it’s not just the brawn of the platform, it’s the brains of our team.

DealCenter team members are available throughout the use of the platform to offer live and fast support. We are also on-site helping to foster these meetings in a dedicated area, often near the exhibit floor, where we direct meeting participants to their pre-assigned, numbered table. We help facilitate on-site impromptu meetings as well, for those attendees who would like to use a table for a period of time, to have a business meeting with someone they just met on the floor.

Contact me at tradd.duggan@integratelecom.com at Integra  for more Info 3o3-884-4294: Whether your company needs Managed Network Services, price shopping, Cloud Firewall Solutions, Ethernet or Fiber Services, MPLS- Data protection, VOIP-SIP-Integra has a suite of offerings that nobody else can provide.

Thursday, February 6, 2014

Integra EoC Footprint Surpasses 460,000 Businesses

Integra Increases Their Footprint
By Sean Buckley 

Integra is continuing its aggressive Ethernet buildout strategy, expanding its Ethernet over Copper (EoC) network to another 43 fiber-fed ILEC Local Serving Offices (LSOs). Through this expansion, Integra's EoC access service now reaches a total of 187 on-network LSOs, enabling it to reach more than 460,000 businesses in over 140,000 commercial buildings. Providing up to 100 Mbps of bandwidth over existing copper pairs, the expansion accommodates growth in seven of the CLEC's existing markets: California, Oregon, Washington, Utah, Idaho, Minnesota and Colorado.

Brian Washburn, service director, Global Business Network and IT Services for Current Analysis, said in an interview with FierceTelecom that Integra's milestone reflects its move to extend Ethernet into secondary markets that have not been traditional targets for Ethernet deployments. "What's really nice about this for Integra is it is getting Ethernet over Copper into a lot places that are maybe not as well loved as the U.S. East Coast or the Pacific Northwest," he said. Washburn added that Integra will face competitive headwinds from area incumbent telcos, particularly CenturyLink (NYSE: CTL), which has been expanding its EoC footprint in many of the markets where Integra provides service.

"The flipside to this is among the incumbent local carriers, CenturyLink is one of the bigger proponents of Ethernet over Copper," he said. "In that respect, it's behaving more like Windstream (Nasdaq: WIN) or Frontier (Nasdaq: FTR) and being kind of pro deployment of Ethernet over Copper inside of its carrier incumbent footprint." Data transport is only one part of the EoC equation. Current and new EoC customers can also get access to its broader portfolio of Ethernet-based services, such as its IP/MPLS VPN Solutions, Hosted Voice Services and other managed and cloud services.

While Integra has built a sizeable network that supports a suite of fiber-based Ethernet, EoC has been a key element in extending Ethernet service into areas that it currently can't reach with fiber. Over the past two years, it has been enhancing its EoC portfolio, introducing a 60 Mbps symmetrical EoC service in November 2012 and later a 100 Mbps capability.

Contact me at tradd.duggan@integratelecom.com at Integra  for more Info 3o3-884-4294: Whether your company needs Managed Network Services, price shopping, Cloud Firewall Solutions, Ethernet or Fiber Services, MPLS- Data protection, VOIP-SIP-Integra has a suite of offerings that nobody else can provide.