Monday, April 25, 2016

Video Streaming Habits: 65% of TV OTT Viewing is Spent Using Video on Demand



Subscription, transactional or free streaming video services account for 42% of the time that adult video streamers spend in front of television screens at home, according to new video streaming habits research from Adobe Primetime and The Diffusion Group (TDG). Subscription Video On Demand (SVOD) accounts for 65% of the time adult video streamers engage with OTT services via home television screens. Free streaming services (FVOD) account for 30% and transactional streaming services (TVOD) 5%, Adobe Primetime marketing director Campbell Foster highlights on Adobe’s Digital CMO blog. ¨Consumers’ video-streaming behavior has fundamentally changed the competitive landscape of the TV industry,¨ Foster elaborates. ¨Media companies now find themselves in a battle for attention, engagement, and audiences. To understand this competitive landscape better, we worked with The Diffusion Group to survey video streamers off all ages.¨

Video Streaming Habits
Drilling down into the SVOD category, Adobe Primetime and TDG found that 82% of adult video streamers subscribe to some type of online subscription video service. Netflix tops the list at 70% use, followed by Amazon Prime at 33% and Hulu Plus at 21%.

Corresponding highlights in the SVOD category include:
• 88% of adult video streamers use free online video services.
• YouTube is by far the most popular free online video service. It is used by 83% of adult video streamers. It is followed by Hulu at 23% and Crackle at 19%.

And for TVOD:
• 34% of adult video streamers use a transactional streaming video service.
• iTunes, Google Play, and Amazon Instant View are the top three transactional streaming video services.

The research partners also looked into TV Everywhere. Key takeaways included:
• 17% of adult video streamers (who also subscribe to pay-TV) engage with their TV provider’s TV Everywhere app, while 12% engage with the TV Everywhere apps provided by TV networks. This is largely consistent with the most recent Adobe Digital Index Video Benchmark research.






Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Thursday, March 31, 2016

Tech giants, government struggle with online speech policies



Officials with Google and State Department are struggling to craft a balanced policy that combats terrorist messages without unduly curbing Internet freedom.

As social media outlets increasingly become the favorite channels for terrorist groups to spread messages of violence and recruit new members, the Internet companies that maintain those services are in a tough spot.

Companies born on the Web like Google and Facebook promote an ethos of free speech, but at the same time recognize the dangers of terrorists, criminals and other bad actors co-opting their platforms in service of a violent ideology or illegal activities.

The government tries to balance censorship and free expression

Those same frictions arise as the government charts a policy toward what the State Department has termed the "use of Internet for terrorist purposes," according to Jason Pielemeier, who serves as the business and human rights section lead at the department's Bureau of Democracy, Human Rights and Labor.

Leaving aside the important but problematic questions about censorship and free expression, Pielemeier noted that simply squelching objectionable content can be a bad policy choice.








Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Friday, March 25, 2016

Why You Won’t Recognize SEO in Years to Come



If you were to look back five years ago from today, SEO strategies would be the complete opposite of what they are now. So what can we expect in another five years? We can’t exactly answer that question, but what we do know is that it won’t look like it does at this moment. As a marketer in today’s world, we must be able to adapt quickly to new SEO strategies, but experts predict SEO will change drastically in the future. Today, we focus more on aspects such as mobile and social media sites that are still relatively new to us. Not long ago, Google introduced an updated search engine that was able to localize search results which, as you can imagine, really turned SEO upside down for everyone. Let’s explore three emerging aspects that are responsible for changing up the game of SEO:

1. Mobile Search
According to comScore.com, roughly 60% of digital media use is on a smartphone. More than 75% of people in the United States now use both mobile and desktop devices, which is a 68% increase from 2014. It’s no secret that smartphone internet usage takes the cake when it comes to comparing what Americans use the most for digital media. Everywhere you look, people are constantly on their cellphones and tablets. That leads us to app usage. Apple introduced apps in July 2008 a year after the first iPhone was released. During the first weekend that apps were introduced, 10 million were reportedly downloaded. According to smartinsights.com, today 89% of digital mobile usage is spent on mobile apps. As you can imagine, the invention of apps was a huge revelation in the digital realm. Here’s an example of the traffic for a Stream Companies’ client compared year over year. Although both mobile and desktop traffic are increasing, notice the difference in the increase between the two—WOW! It’s a given that better app search usage is in the works. We’re only in the early stages of apps and mobile usage and still examining and learning behavior patterns. If you’re noticing a change in your site’s mobile views, it’s time to alter your digital marketing strategy to ensure that you’re reaching your buyers from any device they use.
 

2. Social Media Sites
Social media sites such as Facebook, Twitter, and Instagram have been rapidly evolving, with plenty of exciting new features. Each year, more and more searches are targeting content, businesses, and places, just not people. Scrolling through your Facebook feed, you now find the latest news stories and happenings in the world. Facebook is now not just a place to connect with friends but also a news source. Because of this, we have to examine search results and the way we optimize for Facebook and other social media sites. Optimization of social media websites will definitely evolve into something different in upcoming years. If your business doesn’t have active social media accounts, it’s time to get the ball rolling. By adding social media accounts such as Facebook and Twitter, you’ll be more likely to pull in new referral traffic to your website, which increases your chances of scoring more leads!

3. Voice Assistants
Within the last few years, we’ve been introduced to voice assistants such as Siri and Cortana created by Apple and Microsoft. Features such as these basically offer you your own personal assistant, making topics that you want to learn more about incredibly easy to access just by asking a question to your voice assistant. The way voice assistants scan the web and search for your answers is a method that we won’t recognize in years to come. Users have been asking more and more vague questions, such as “What should I eat for dinner?” rather than “Best sushi restaurants near Malvern,” so how do we go about optimizing for this? Within the years to come, we’ll be able to adapt and have an answer.


Article by Tina DiSerafino




Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Tuesday, March 15, 2016

Tropical Paradise Victoria House Ambergris Caye Belize!


 
We just returned from one of those great trips where you ask yourself, "why did we come home again?" Oh yeah that's right we have 2 boys at home, work and bills to pay!
 
We were treated to an amazing experience at the Victoria House in San Pedro, Belize. This resort typically books up well in advance so we were lucky to find 2 rooms for us and some friends. Besides spending most days poolside or trying out various rum drinks, you can find me in the water enjoying a number of activities.


 

 
 





 
 



GoFish Belize- Best fly fishing on the island with Abby
Victoria House Resort
LilAlphonse Snorkeling-Incredible snorkeling adventure




Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Tuesday, February 23, 2016

No More Cold Calls..What Works Best For You?


 
 
What worked years ago now has most Sales professionals seeking out other ways to reach Prospects. Everyone has their own opinion as to what works best for them, it just comes down to being the most creative thinker you can be and doing what makes the most sense for you at the end of the day.
 

 






Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Tuesday, February 9, 2016

Top Sales Conferences You Should Attend in 2016

AA-ISP Inside Sales 2016
2/18/16, San Francisco; 6/15/16, Denver; 9/8/16, Boston AA-ISP’s Inside Sales conference focuses on helping frontline inside sales reps and managers in their day-to-day roles through a combination of talks and workshops. Sales leaders can explore a technology and service expo to peruse sales technology for their teams.

SiriusDecisions Sales Leadership Exchange
2/24/16 - 2/25/16, San Diego Focused on B2B sales leaders, this conference touches on every aspect of hiring, scaling, and developing a successful sales organization.

InsideSales Sales Acceleration Summit
3/9/16, Virtual This daylong virtual event brings together sales luminaries like Lori Richardson, Mark Hunter, Craig Elias, and Jim Keenan.

TOPO Sales Summit
4/7/16 - 4/8/16, San Francisco The sales summit’s four tracks (sales leadership, sales effectiveness, sales technology, and sales development) are a valuable resource for sales leaders looking to jumpstart their teams' success. Speakers hail from high-growth companies like LinkedIn, Google, and Box.

AA-ISP Leadership Summit
4/20/16 - 4/21/16, Chicago Attendees -- sales leaders ranging from managers to directors to vice presidents -- will learn about new sales and productivity tools, recruiting and hiring best practices, and call coaching. In addition, content will cover emerging technologies and trends like gamification.

Sales 2.0 Conference
5/2/16, Boston;  7/18/16 - 7/19/16, San Francisco Sales, sales operations, sales enablement, and marketing executives will learn how Sales 2.0 strategy can improve sales team results.

Dreamforce
10/4/16 - 10/7/16, San Francisco Each year, Dreamforce gathers salespeople from all over the world in a near-takeover of San Francisco. Past keynotes have included Satya Nadella, Jessica Alba, and Susan Wojcicki.

CEB Sales and Marketing Summit
10/18/16 - 10/20/16, Las Vegas “Smarketing” isn’t a fad -- it’s a necessary business practice. Learn how to bridge the Sales-Marketing gap at this year’s summit.

Forrester Customer Executive Summit
11/1/16 - 11/3/16, Dana Point It’s never been more important to understand your customers, and this summit will teach you how to adapt your selling strategy in a way that places clients front and center.

INBOUND
11/8/16 - 11/11/16, Boston An event that brings together marketing and sales professionals, INBOUND features inspiring keynotes from speakers like Brené Brown and Seth Godin as well as sales professionals like Jill Konrath, David Meerman Scott, Trish Bertuzzi, Jill Rowley, and Daniel Pink.

Sales Force Productivity Conference
Date TBA Learn new ways to streamline your sales team’s performance in areas like technology strategy, operations effectiveness, and sales manager development.

Sales Hacker Conference Date TBA Sales isn’t just an art -- there’s science to it, too. Take advantage of the science of selling to scale your team or your numbers. Last year’s conference included sessions like “Sales Productivity Lessons Learned from Managing 110 SDRs” and “Scaling a Worldwide Sales Org from 0 to IPO.”




Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Wednesday, February 3, 2016

How Sales Reps Can Get to Yes Despite the Constant Barrage of No’s



In SaaS sales, SDRs and AEs are faced with a relentless stream of objections, constant refusals and straight up rejections. Not everyone can handle this kind of punishment. That’s why these sales reps are a special breed and a critical part of any company.

Overcoming the constant barrage of no’s is not an easy feat. There are many things that you can do to prepare yourself, but many of them are not taught in employee onboarding or can be found in the latest book of closing techniques. A sales mentor of mine used to say, “If you need to close, you opened poorly.” There are two ways successful sales reps deal with this challenge: internally and externally. The most successful sales reps know best what to tell their prospects and what to tell themselves when faced with a “no.” Learning how to externally deal with prospects after hearing “no” is more than rebutting objections and trying a different closing technique.

You have to understand the real reason behind the “no.” Learning what to say to yourself — and how to handle the emotions that go hand in hand with frequent rejection — is equally important. I’m sure you’ve worked with the rep that is always happy, smiling and in a good mood. People often chock it up to genetics: “It’s in her DNA. She’s just a positive person.” Though it may be true that she’s a positive person, attributing happiness and her success in sales to genetics is inaccurate. The real forces at work are mental toughness and emotional dexterity.

How To Stay Mentally Tough When Faced With “No”
1.Exert Control over the Situation: Determine that you are in control over the situation. Determine that you can and will get positive results even when faced with rejection. Perception is reality.

2.Let Go of Your Ego: Believe it or not, it’s not always about you. The prospect is not saying no to you, he/she is saying no to the product. As Dr. Maxwell Maltz wrote, “You are not your failures.”

3.“No” Does Not Always Mean “No”: Don’t confuse rejection with refusal. I’m not suggesting you pester your prospects into submission until they say “yes.” This “don’t take no for an answer” approach is what gave sales a dirty name in the first place. But realize that “no” could mean “not now.” Following up appropriately and offering true value often leads to a “yes” in the end.

4.Learn: Everything is a learning opportunity. Once you take that perspective, then you can move on and become stronger. Failure only comes when you fail to learn the lesson.

Article Link


Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.