Wednesday, February 25, 2015

Video Tour- Inside Google Data Center South Carolina



Providing a rare look inside its data center operations, Google recently posted a video describing its data center in Berkeley County, South Carolina, including descriptions of the facility’s cooling system and security measures.

The company announced it would build the South Carolina data center in 2007. Including an expansion project in 2013, Google’s total investment in the site amounts to $1.2 billion.





Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.


Wednesday, February 11, 2015

12 Elements of a Great Sales Playbook



The implementation of a sales playbook can be one of the most impactful initiatives for any sales organization. There are two reasons for this tremendous ROI. First, by following some simple guidelines, it can be a remarkably easy initiative to implement, and second, research shows that this results in 33% additional revenue. We have done hundreds of Sales Playbook deployments with Dealmaker Smart Sales Playbook.

Here are the 12 Elements of a great sales playbook that you should use to guide your implementation.

1. Repeatable Winning Sales Processes The key word here is ‘repeatable’. When everyone adopts the same sales process, there is a common language that is understood, not just by sales, but by the whole organization. Recent research shows that while only 60% of sales teams have a sales process that is well defined, and well executed – those who do are 33% more likely to be High Performers*.

2. Customized to the Buying Cycle Customers buy in lots of different ways; some purchases are guided by a single decision maker, while in other cases there can be a large buying committee. Some issue RFPs (health-warning!), others invite recognized suppliers to discuss their issues, an increasing number learn in the Social Universe, and just a few remain with the incumbent supplier trading ‘the devil you know’ for potentailly more advanced or competitive solutions. Unless you visualize the journey the customer wants to take, you won’t be with them when they reach their destination.

3. Sales Tools in Context at Each Stage At each stage of the buying process, salespeople need to employ just the right tools – at the right time to advance the sale to the next stage in the process. A B2B sale is not a single event. In fact it is a collection of micro-sales events, each crafted to move closer to the eventual goal. Salespeople are busy and often don’t know which tool they need, where to find it or how to use it at the specific point in the micro-sale. Integrating sales tools into the playbook as part of the sales process is the solution.

4. Industry Sales Process Templates It is widely accepted that tailoring your sales process to the specific needs of an industry will increase your chances for success. Third party industry sales templates are readily available from suppliers who have been tracking and analyzing millions of sales cycles. That is the catalyst you need to get started.

5. Many Simple and Complex Processes One playbook or sales process does not fit all. Sometimes you are pursuing a brand new customer or a very large deal that demands a complex and sophisticated set of ‘plays’ to win the deal. In other cases, the transaction might be quick, one that suggests a diffferent rhythm. Your sales playbook should have the requisite intelligence to support that automatically and serve up the right playbook at the right time.

6. Process, Benchmarks and Insight Benchmarking delivers many advantages for companies looking to improve the performance of their sales organization. Your playbook must capture those benefits, learn from them, and uncover inisghts that help you to drive your sales velocity. When deploying a playbook, ensure that you have built in a capability that guides you to progress through these stages of evolution for your sales team.

7. Team Visibility for the Sales Manager Being a front-line sales manager is one of the hardest jobs in sales. It is also the critical link in sales. Unless the sales manager has with all the tools he or she needs to easily manage the business, the whole performance of the sales organization suffer. You need to provide them with the ‘Easy Button’. Sales playbooks are often designed just with the sales person in mind. Remember that the sales manager is the critical link.

8. Integrates with CRM System This one should be a ‘no-brainer’. The playbook must integrate tightly with the CRM system so when the sales person works with an opportunity, the playbook will always be present, just where it needs to be. That way the playbook (if it is smart enough) can react to the attibutes of the opportunity, like the size of the deal, or the products included in the opportunity record to present the right playbook for that opportunity. Complete integration with your CRM delivers the optimum experience for the sales person, and provides sales managers with greater flexibility on how they view the data in the context of the rest of the business. It is important.

9. Informs Sales Forecast Visibility Salespeople spend about 2.5 hours each week on sales forecasting, and for most companies, the accuracy of sales forecasts leave a lot to be desired. To maximize the impact of your sales playbook on the accuracy of your sales forecast, there are two things to consider. (1) Does the sales playbook incorporate intelligence that objectively monitors the close date of the sale? (2) Does the sales playbook provide the sales manager with insight into deal vulnerabilities and risks in the forecast?

10. Motivational and Visual There are only two reasons why an individual does not complete a task. Either they do not have the competence, or they are not motivated enough to do it. Think about that – these are the only two reasons. Your sales playbook should improve competence and increase motivation. The competence piece is easily understood. Motivation is a little more challenging. A study on What Motivates Sales People shows that, perhaps surprisingly for some, compensation is not the primary motivator. ‘Making Progress of Winning’ is ranked by sales people as the main reason they get up in the morning. To entice adoption of the sales playbook (rather than force compliance) your sales playbook needs to provide true value for the sales person – resolve that reward/effort equation, so that the salesperson gets more back from the playbook that they put into it.

11. Social and Collaborative As B2B companies rely more heavily on social collaboration tools, some of the biggest gainers are going to be salespeople. Sales people who are the leaders in their organization are using social tools such as Chatter in Salesfore to improve collaboration in their own sales teams. Leading sales playbooks help by letting everyone ‘follow’ the plays, contributes to the conversation, and collaborate on the deal. The B2B world is constantly becoming more social and collaborative and you should ensure that your sales playbook accommodates this advancement.

12. Mobile and Cloud Time is precious, and the sales person’s time is incredibly precious, both to them and to the sales organization looking to maximize the performance of their key quota-bearers. Since so much of a sales person’s time is spent moving between A and B and back again, they should be equipped with the mobility to connect to their sales playbook allowing them to be responsive, productive, collaborative and consistent at any time, wherever they are. In other applications, mobile and cloud capabilities are being leveraged to facilitate access anywhere, anytime. It must be the same with your sales playbook. Unless mobile and cloud are core elements of your sales playbook plan, the initiative could face severe challenges in a very short term.

By Donal Daly
Article Link



Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Wednesday, January 28, 2015

Tips for Better Email Marketing Results





Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Wednesday, January 14, 2015

The Top 100 Digital Employers in Colorado



We're happy to share Built In Colorado’s first ever ‘Top 100 Digital Companies’ list. The list catalogues Colorado’s top 100 employers in digital tech and shows an industry that has changed enormously in the last 10 years.

22 percent of the ‘Top 100’ companies have been around for less than five years and 51 percent have been around for less than 10 years. In total, the top 100 companies employ 10,523 people, an enormous sum considering how young many of them are. In response to the report, Governor John Hickenlooper said: "The trends in this data confirm the growth we have seen over the last few years — Colorado's technology landscape continues to grow at a very rapid pace and be a critical component of our economic success. We are thrilled so many digital companies are calling Colorado home and providing our workforce with fantastic employment opportunities in technology and so many other related industries."

Over 1,200 digital tech companies now call Colorado home. Reflecting Colorado’s strength developing enterprise products, 46 percent of the top 100 companies are focused on software and 20 percent are focused on B2B Web. Indeed, seven of the top 10 biggest tech employers in Colorado are B2B businesses. Of the top 10 biggest digital tech employers in Colorado, seven were formed slightly before or after the 1999 Internet bubble. For example, the largest digital tech employer in Colorado, HomeAdvisor was formed in 1999. The dotcom bubble is infamous for the companies that burst with it, but many viable companies also formed at that time, survived when things got tough and now are flourishing.

The top 100 digital tech employers are backed by almost $2.4 billion of investment. Investment in Colorado tech companies in recent years has been surging and breaking through records. Lately, growing venture capital investment across the United States has inspired a lot of talk about a second Internet bubble. If such a bubble does burst, the heft of Colorado companies focused on enterprise products — businesses that tend to be sustained on underlying revenue rather than speculative venture capital — should maintain their employee base better when the money dries up.

That should help Colorado tech sail through any headwinds coming. "As we look into our digital community, the scale, growth and most importantly, the velocity of our digital work force continues to substantiate Colorado as the digital hub between the coasts," said Erik Mitisek, CEO of the Colorado Tech Association. "With over 10,000 workers in the Top 100 companies, our digital economy is a clear economic leader for Colorado."

Article Link
Author Garret Reim



Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.









Friday, January 9, 2015

Denver Colorado's Top Telecom-Technology Blog Site for News!


Your Success Starts Now!

We just wanted to send out a quick thank you for all our Readers these past 6 Years! We are more than ever dedicated to providing our readers with the most up to date Telecom Sales and Technology focus as we can!

Feel free to search through our large to find all the tips you need to make you more Successful in today's Sales climate.

With Telecommunications and Technology changing by the minute, use us as your resource to get an edge on your competition! Thanks again for following us and utilizing all that we have to offer.




Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Monday, January 5, 2015

5 Steps To Follow For 2015 Sales Planning



2015 is upon us, whether it says so on the calendar or not. What we did in 2014 doesn’t count. 2015 is a new year with new opportunities.

Here are 5 keys to follow to help make the most of your sales potential in the year to come:

1. Allocate your calendar to spend time early in the year working on the big deals that are going to take time to close. The time to start is now. If it could take nine months to close the deal, the last thing you want to do is wait until July to start working on it.

2. Get management out visiting customers now. The tendency is for management to not visit customers until problems arise or at the end of the year when you’re chasing business. Switch it up and get them out early in the year. Making sales calls with management will allow you to gain insights and information from customers you’ll be able to leverage throughout the year.

3. Set appointments with all of your current customers for the first two weeks of the New Year. Use the appointment as a way to review the past year and to plan with the customer the year ahead.

4. Take your planned price increase immediately at the start of the year. Don’t wait, thinking something is going to change. Do it now. If you’re planning to wait for something to change, you’ll end up waiting forever, and in turn, you’ll lose out on the incremental profit you would have gained from the price increase.

5. Drop the unprofitable customer from this past year. We all have at least one customer that generates zero profit due to all of the hoops we go through to take care of them. You didn’t like them in 2014, so what makes you think you’ll suddenly start liking them in 2015? The sooner you drop them, the sooner you’ll be able to focus your efforts against better customers. There you have it – 5 keys to making 2015 one of your best years yet! The bonus is that these are healthy habits you can implement every year to build momentum and profit.

Article Link
Author Mark Hunter




Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.

Tuesday, December 2, 2014

Metro Fiber Locator On Net Internet Locations in Denver Colorado and Major Cities!

Your #1 Source for Fiber!

Cogent's goal is simple: To unleash the potential of the Internet by making vast quantities of bandwidth an affordable reality for your business. Our unique ability to provide a higher performing service at a lower price makes Cogent an obvious choice.

Cogent is ranked among the top five networks in the world. Our Internet access is dedicated, non-oversubscribed and backed by one of the best SLAs available.

Cogent is a refreshing change from your traditional telephone company. We will impress you with our simple product, rapid service installation and proactive customer support. Our ability to provide reliable, yet affordable bandwidth has turned thousands of businesses into loyal customers.

Cogent provides On-Net Internet access to more than 2,090 buildings directly connected to our IP backbone. In these buildings, Cogent's optical fiber physically runs through the building. Cogent provides Off-Net Internet access to more than 190 markets. Off-Net traffic also runs over the Cogent network, but a telco tail circuit connects the customer to our IP backbone. Off-Net service allows us to extend our reach exponentially, making Cogent service available to hundreds of thousands of additional businesses

Reach out to me to see how we can help with any current Network or IP needs you may have at this time!




Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.