Online holiday sales are expected to reach $78.7 billion in the U.S., up 15 percent from a year ago, according to Forrester Research’s annual holiday retail forecast. The report said that despite a drop in consumer confidence in October and a shorter holiday shopping season (6 days shorter), Forrester predicts consumers will spend a record amount online in 2013.
Forrester expects 167 million shoppers will make their holiday purchases online, spending $472 on average for the season. The growth in e-commerce comes at the expense of brick-and-mortar stores, a trend that looks to continue.
During Thanksgiving weekend last year, 41 percent of consumer reported doing their holiday shopping online, up from 38 percent in 2011.
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