Tuesday, August 27, 2013

Do You Have a Killer Communication Strategy?

By Paul McCord

So many prospects and clients to kill, so little time. But don’t worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Their weapon of choice? Communication—or more specifically, communication fraud. I suspect you are like me, getting dozens of emails, phone calls, snail mail letters, and even face-to-face meetings with sellers who seem to have only one goal—waste as much of my time as possible.

They email and call wanting to know if I’m doing OK, or if I need anything, or if they can show me a new product or service without having the slightest idea if I need it or could actually use it. Some call to simply let me know they’re still around and want my business. Many of these intrepid sellers have bombarded me with so much time wasting junk communication that they’ve taught me to completely ignore them. When I see an email or letter from them or if I get a voice mail message from them I know that I need pay absolutely no attention to them.

 Their time wasting communications have completely killed me off as a prospect—and, worse, I’ve even had some sellers kill me off as a client because of their insistence on trying to waste my time.

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