Sales Success Strategies For a Social & Mobile World

Where is Social Media Going
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Social media and mobile sales have changed the way we relate, communicate, and conduct business. Eric Qualman, the author of the bestselling book, Socialnomics, said it best, “We don’t have a choice whether we do social media; the question is how well we do it.”

Let’s look at the facts: Only 14% of people trust advertising; 93% of marketers use social media for business. Big Shift #1: we’re moving from customer relationship management (CRM) to customer engagement management, aka Social CRM. Tech research firm Gartner predicts that by 2012 the Social CRM market will be more than $1 billion with 100+ companies competing for this rapidly growing pie. The three leading vendors are Jive, Salesforce, and Lithium.

If you’re still unclear about how to approach sales success strategies in a social and mobile world, picture your office water cooler going global, enabling B2B sales conversations in real time, 24/7.

Here are the numbers:
175 million users log on to Facebook every 24 hours.
65 million access Facebook through a mobile device and they share 30 billion (billion!) pieces of content every month and that number includes 3 billion photos and videos.
84% of Internet users watch videos online.
YouTube visitors watch 2 billion videos every day.
LinkedIn attracts one new member every second.
Econsultancy reports that over 25 billion tweets were sent last year.