Video Streaming Habits: 65% of TV OTT Viewing is Spent Using Video on Demand

Subscription, transactional or free streaming video services account for 42% of the time that adult video streamers spend in front of television screens at home, according to new video streaming habits research from Adobe Primetime and The Diffusion Group (TDG). Subscription Video On Demand (SVOD) accounts for 65% of the time adult video streamers engage with OTT services via home television screens. Free streaming services (FVOD) account for 30% and transactional streaming services (TVOD) 5%, Adobe Primetime marketing director Campbell Foster highlights on Adobe’s Digital CMO blog. ¨Consumers’ video-streaming behavior has fundamentally changed the competitive landscape of the TV industry,¨ Foster elaborates. ¨Media companies now find themselves in a battle for attention, engagement, and audiences. To understand this competitive landscape better, we worked with The Diffusion Group to survey video streamers off all ages.¨

Video Streaming Habits
Drilling down into the SVOD category, Adobe Primetime and TDG found that 82% of adult video streamers subscribe to some type of online subscription video service. Netflix tops the list at 70% use, followed by Amazon Prime at 33% and Hulu Plus at 21%.

Corresponding highlights in the SVOD category include:
• 88% of adult video streamers use free online video services.
• YouTube is by far the most popular free online video service. It is used by 83% of adult video streamers. It is followed by Hulu at 23% and Crackle at 19%.

And for TVOD:
• 34% of adult video streamers use a transactional streaming video service.
• iTunes, Google Play, and Amazon Instant View are the top three transactional streaming video services.

The research partners also looked into TV Everywhere. Key takeaways included:
• 17% of adult video streamers (who also subscribe to pay-TV) engage with their TV provider’s TV Everywhere app, while 12% engage with the TV Everywhere apps provided by TV networks. This is largely consistent with the most recent Adobe Digital Index Video Benchmark research.






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Amazon, Netflix, Google, Microsoft, Mozilla And Others Partner To Create Next-Gen Video Format

Here We Go!

Amazon, Cisco, Google, Intel, Microsoft, Mozilla and Netflix today announced that they have formed a new open source alliance — the Alliance for Open Media — with the goal of developing the next generation of royalty-free video formats, codecs and other related technologies.

It’s not often we see these rival companies come together to build a new technology together, but the members argue that this kind of alliance is necessary to create a new interoperable video standard that will work across vendors and platforms.

While it goes unmentioned in the announcement, it’s also clear that none of the members involved in this alliance want to have to pay royalties to the likes of MPEG LA. logo4As Mozilla notes, part of the reason for forming this alliance is not just to share technology, but also to “run the kind of patent analysis necessary to build a next-generation royalty-free video codec.”

TechCrunch Article Link





Contact me at tduggan(@)Cogentco.com at Cogent for more Info or to Network. Cogent delivers customers with Highly Reliable, Secure and Scalable IP Networks with over 190 markets throughout 38 countries in North America, Europe and Asia, with over 57,900 route miles of long-haul fiber and over 27,400 miles of metropolitan fiber.